When a door closes for us, another window opens. As Christians, we are taught to obey the word of God and to follow God\u2019s plan for our lives. It\u2019s hard to change direction if we have been doing something for so long. \n\n\n\nIf you have\nbeen running your business a certain way for years, you may expect it to keep\non working for you because it has been working for so many years already. However, there comes a time in which what we\nare doing no longer works. \n\n\n\nHowever, when God closes the door on your business plan, he opens a window for you to do it another way. What used to work may no longer work for you. \n\n\n\nWhen I first started my business in 2004, I can remember visiting with a salesman that worked for the Yellow Pages. At that time, it was important to be listed high in the yellow pages so that you would be the first person to call when someone was looking for a business.\u00a0 \n\n\n\nI can remember the salesman telling me that he has some lawyer clients that spend six figures a year or more advertising in the Yellow Pages.\u00a0 He says that they even buy out the back covers.\u00a0 \n\n\n\nI knew that the salesman had a point.\u00a0 Getting mass exposure is what every business need in order to succeed.\u00a0 At that time, I bought a Yellow Page advertisement for exposure and it did get me some calls for my business.\u00a0 \n\n\n\nHowever, in\n2006, I began using internet advertising because the Yellow Pages weren\u2019t\nworking for me anymore. I started to\nbuild a website and learn that I could build an entire business on the\ninternet. \n\n\n\nThe internet\nwas an inexpensive way to advertise your business back in 2005. Hardly anyone knew about pay per click\nmarketing and advertising online. You could often pay only .10 cents a click to\nland a client. \n\n\n\nIn 2019, the\nidea of paying for pay per click cheaply is no longer heard of. It has become just as expensive as\nadvertising in the Yellow Pages. \n\n\n\nAs Christian businessmen and women, we must adapt with the times and ask the Lord what we need to do next in order to succeed.\u00a0 For most businesses, having success in a pay per click campaign is difficult.\u00a0 The cost to land a paying client is often more than $200.00 a person for many industries.\u00a0 \n\n\n\nIf you are\nin business for yourself, we are living in changing times once again. Search\nengine optimization is becoming harder as well because many businesses are\npumping out content daily. It is getting\nharder to rank on top of the search engines. \n\n\n\n\nWhat are you\nsupposed to do if you can\u2019t get business via the internet anymore because you\nare no where to be found? \n\n\n\nIt seems\nthat we are going backwards in time now. I am finding more companies turning to\ntelevision ads, print ads and word of mouth advertising for their businesses.\nBig business seems to have taken over the internet marketing and advertising\nfor the most part. It will be hard for\nsmall businesses to market their business. \n\n\n\n\nIt\u2019s going\nto take time for you to get your business noticed in today\u2019s world no matter\nwhat you do. In order to reach higher\nlevels of success, you will have to work for a big corporation until your\nbusiness takes off. I say this because you will need to earn a salary until the\ndoors open for you. \n\n\n\nIt\u2019s\nimportant to follow God\u2019s call upon your life. \nWhen you do this, God does open doors for you in his own way. The Lord will show you what his will is for\nyour life and then do it. As the saying goes, \u201cWhere the Lord guides, he\nprovides.\u201d \n\n\n\nIf you are\nlooking to get into the ministry, you need to think like an Apostle. The Apostles left to preach the gospel around\nthe world with no money. Jesus told them to go and he would provide for them as\nthey traveled. The Lord never disappointed\nthe apostles. \n\n\n\n At times, they would have to work traditional\nwork and do the ministry at the same time. \nThere is nothing wrong will having multiple streams of income to support\nthe work that you are trying to do. In\nfact, it will probably keep you busy. \n\n\n\nWhen it\ncomes to marketing yourself, there is no easy answer now a days. All that you\ncan do is try to accomplish your goals as best as you can. \n\n\n\nIf the Lord\nis opening a door for you, take it. You will feel that his door is a lot easier\nthan the one that you are trying to take. \nYou may be stuck on some old idea that used to work. Perhaps you used to\ndominate a certain keyword on Google. Now your website can\u2019t be found. You may\nbe trying hard to fight for that position again. You want to reach the top of\nthe search engine so that you can get exposure for your business once again.\nHowever, you may be beating a dead horse. \n\n\n\n\nIf what you\nused to do is no longer working, change direction. Go after what works now. If you still have a passion for what you are\ndoing, take another direction and try something else. You may think that it a new direction will\nnot work for you because you already know what works. However, your old\ndirection is dead. It doesn\u2019t work\nanymore. Be flexible for change. Show God that you are willing to do things\nhis way. When we say, \u201cYes Lord\u201d, God\ncan work with us. \n\n\n\nYou may not\nknow how you will earn money just yet with this new way. You may say, \u201cWhat if\nit doesn\u2019t work? What if I am wasting my\ntime? How will I earn money? Will my\nbusiness grow if I change direction?\u201d Yes,\nit will be scary, but you must try something new. Along the way, God will show\nyou what is working and what is not. It\u2019s important to show God that you will\nbe obedient to him.