How to Offer Same Day Flower Delivery\n\n\n\nIf you own a florist, then having same day delivery service is a must. You will find that most customers today want flowers on demand. Long gone are the days in which a customer would ask you to send flowers to their loved on a week in advance. If their birthday is coming up, people will often wait until the day of their birthday to order flowers and expect same day delivery. \n\n\n\nIn order to\nalways be able to offer your customers same day delivery service, its important\nto have a few select floral arrangement that they can choose from. It\u2019s important to pick floral arrangements that\nhave a long shelf life. It also must be\naffordable so that you can still make money if you have a slow week. \n\n\n\nHow to\nHire the Right Delivery Driver\n\n\n\nIf your driver calls in sick, it can be a catastrophe for your business. Make sure that your delivery driver is there 99% of the time. Always have a back up plan if they should not show up. \n\n\n\nYour back up plan may be to use a local courier for the day. Many local couriers will work for the day if they are not busy. Have several in your directly to call. Have a local temp agency that has many delivery drivers on speed dial in case you need their services. \n\n\n\nIf none of\nthose options are available, you may have to be the delivery driver. This means\nthat you need to have someone in your flower shop with you everyday to watch\nthe store in case you must leave. If you\ncan\u2019t have the temp work their everyday, make sure to have a reliable agency on\nyour list to call if you need an employee for the day. \n\n\n\nShould Same Day Flower Delivery Be Affordable?\n\n\n\nYou would\nexpect customers to know that same day delivery takes both time and money. They will often argue with you on price. It\u2019s\nimportant to work out a price that your average customer will spend on flowers\nand add this into the cost of the flowers. \n\n\n\n\nIt\u2019s always good to tell the customer that the delivery is free because it has been included in the cost of the flowers already. In this way, the customer thinks that they are getting a huge bargain. You would be shocked to learn how many customers today expect free shipping. \n\n\n\nPeople are used to Amazon.com giving free shipping and want the same thing with flower delivery. It\u2019s best to keep flowers under $50.00. You can offer three different flowers if you know you have some wealthy customers in your area. \n\n\n\nYou can have a basic package for $50.00, a medium for $75.00 and an upgrade package for $100.00. Your success highly depends on you and where you want to take the business. \n\n\n\nShould Your Website Sell Flowers to Your Customer?\n\n\n\nYour phone number\nmust be easily seen, and someone must be there to pick up the phone when they\ncall. Don\u2019t think that a customer today\nwill leave you a voice mail. Customers\ntoday will just call someone else. \n\n\n\nYour website\nmust have an easy check out if the customer is going to purchase online. If your company is small and you don\u2019t have\nthe funds to hire a 24-hour phone person, its best to hire an answering service\nthat can take orders for you. This is\noften a fraction of the cost and you often won\u2019t have to worry about someone\nmissing a call. \n\n\n\nIn all the florists\nthat I have worked at, the owner is often not picking up the phone and missing\ncalls. This spells disaster for a\nbusiness. You must always pick up every single call. \n\n\n\nHave your\nwebsite professionally done. If you can\u2019t\nafford to have a professional website built. \nYou can watch videos on Youtube.com on how to build a WordPress site and\na shopping cart. I learned how to build a website in a day and a shopping cart\nin a day as well. I didn\u2019t have to pay\nanyone thousands of dollars to complete the task. I also update my website every single day as\nwell. \n\n\n\nIt\u2019s important to put your main products on the front page. Customers want to see what you are offering in under two minutes. Most Floral shops make the mistake of putting their same day delivery flowers in the shopping cart. However, you will find that if you give your customers 3 main choices as described above, they will purchase faster. \n\n\n\nWe live in an in-demand society. People want something fast. If your customer is trying to buy flowers for same day delivery, they are not caring so much about comparing flowers. If they did, they would have planned their floral arrangements out in advance. \n\n\n\nThe customers usually just want a beautiful arrangement at the right price. Your customer often will ask you if you offer same day delivery and how much it costs. \n\n\n\nAnswer them fast and watch the orders come in faster as well. You already have the advantage over other floral shops that are not local. Your customer is most likely calling you because they have \u201cGoogled\u201d you or have seen your storefront. Now they wish to do business with you because they trust you. \n\n\n\nShould You Care About Social Media For Same Day Delivery? \n\n\n\nSocial media\nwon\u2019t help you much in selling flowers locally. \nIn fact, most customers will type into Google what they want and look\nfor the first florist that pops up on Google Maps. \n\n\n\nIf you happen to be #1, guess who they are calling. The reason why Google is best for purchasing products is because people are wanting an answer to their problems with search. Social media is often for people wanting to shop around and are often not spontaneous buyers. \n\n\n\nOn demand buyers are those people that are using a search engine to find what they want. Make sure that you are #1 in your local area. If you can afford it, hire someone to do local search engine optimization (SEO) and pay per click (ppc).